I already knew from the project brief where I would base my work. I started with research on graphic posters and especially public awareness posters to see what type of imagery or typography they commonly used.
From my information gathered in my research online, I found that the majority of posters consisted of manual designs such as photography using real models, or using a picture of something relating to the awareness and some bold typography overlaid on the image.
Although these are professional designs, I found that some seemed slightly comical about something serious, or the design was irrelevant to the message. Sometimes the font wasn't capturing my eye and was a bit dull and other times the caption or slogan wasn't thought-provoking or interesting but just stating a point.
I designed all three designs using photoshop.
The first image (NO MEANS NO) was created with a template for the hair, the glasses and lips, I designed on a separate layer. Then with the background I decided to use colours which were bright to capture the readers attentions, so using the pen tool I was able to divide the background into separate layers. Then using a city brush I found on Deviantart, I used a low opacity to produce the faint city line.
With the two other designs, I used images I had photographed in advance to trace using the pen tool on photoshop the create a cartoon-like appearance to the subjects. I added a shadow on the font in the cup photo and with the outfit design, I used the marquee tool to produce bold backgrounds for the typography so that it stood out against the complex background.
Dimensions (all): A4, 29.7 x 42, 11.69 x 16.53 inches.
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